The ACCC is Australia’s national regulator responsible for promoting competition, fair trading, and product safety. Its role encompasses protecting consumer rights, overseeing business compliance with laws around advertising, pricing, and product guarantees, and ensuring that market activity—from mergers and acquisitions to digital platforms—operates in a transparent and fair manner.
Key focal areas include monitoring competition to prevent anti‑competitive practices (such as cartels or misleading conduct), safeguarding consumers from unfair business practices, overseeing product safety and recalls, and responding to emerging marketplace issues—such as environmental claims, digital economy regulation, and consumer data rights.
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