Microsoft today announced the General Availability of Azure Active Directory B2C in North America, with a program to release it to General Availability in other regions. “Today’s milestone is a beginning,” said Swaroop Krishnamurthy, Senior Program Manager of Azure Active Directory. “We are focused more than ever on making developers successful on our identity platform. We will evolve Azure AD B2C rapidly,” he said.

Microsoft AAD B2C Generally Available

UNIFY Solutions has been involved with the Azure AD B2C service since early preview stages. “Today is an exciting development for businesses, governments and community groups looking to provide secure and frictionless digital services to the people that transact and contribute to them,” said Shane Day, UNIFY Solutions’ Chief Technology Officer. “Within minutes, you can demonstrate a simple, yet usable, identity infrastructure to secure digital services. I look forward to future announcements from Microsoft on the road map for more advanced features of this service,” he said.

UNIFY Solutions is already delivering successful pilots for organisations using the Azure AD B2C platform. [UNIFY recently hosted Principal Engineer in Microsoft’s Identity Engineering Group, Brandon Murdoch in Australia to share Digital Government insights with Australian Governments]({{ relref “/news/microsoft-digital-government-insights-with-australian-governments/index.md”). Brandon Murdoch is a leading visionary of Microsoft’s Azure AD B2C platform.

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